Advertising becomes more imprtant for brands on Facebook

Life after organic reach. Social@Ogilvy posits why organic reach on Facebook will fall to zero, at least for content brands. Last month, organic reach fell to 6%—a vertigo-inducing fall from October 2013’s 49%. For pages with over 500,000 likes, it fell to 2%. Does this mean there’s no point in improving your Facebook content? No,… Read More Advertising becomes more imprtant for brands on Facebook