It is really useful to have stats at you fingertips about the current state of digital marketing. This post has a long list of useful ones like:
- Open rates are highest, around 24%, from the hours of 6pm-11pm, or after work (Campaign Monitor).
- 32% of teenagers say Instagram is the most important social network, and 81% of Millennials check Twitter at least once a day (Pew Research Center).
- 198 million active internet users around the world use an ad block software (Page Fair).
- Almost 60% of marketers reuse content 2 to 5 times (LookBook HQ).
- 87% of customers say brands need to put more effort into providing a consistent customer experience (Kampyle).