Quantitative User-Research Methodologies: An Overview

This article explores the most popular quantitative methods to help you pick a tool to measure the usability of a website.

  • Quantitative Usability Testing (Benchmarking)
  • Web Analytics (or App Analytics)
  • A/B Testing or Multivariate Testing
  • Card Sorting
  • Tree Testing
  • Surveys or Questionnaires
  • Clustering Qualitative Comments
  • Desirability Studies
  • Eyetracking Testing

For each the article looks at

  • Cost:
  • Difficulty of Collection:
  • Difficulty of Analysis:
  • Type of Method:
  • Context of Use:

Source: Quantitative User-Research Methodologies: An Overview

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