While the following are in general good rules, you need to be careful and think about the site’s function before blindly following them. The article goes into this in more detail. Minimalism is always the best option. User feedback should guide your every choice. Usability is enough to propel your site to success. Navigation menus… Read More Web Design Rules you should be careful about
We learn by mimicking, so real-life cases make it easier to grasp things conceptually. Here 11 experts offer their favorite content marketing examples. Great Ideas from Doug Kessler David Meerman Scott Ann Handley Joe Pulizzi Rand Fishkin Michael Brenner Heidi Cohen Barry Feldman Arnie Kuenn Sherry Lamoreaux Robin Good Mitchell Hall Source: Content Marketing Examples:… Read More Content Marketing Examples: The Experts Pick Their Favorites
We can’t break through the clutter by adding to it. TrackMaven analyzed 50 million pieces of content in 2015 and reported that output of content per brand increased 35 percent per channel in 2015, … Source: Content Marketing Engagement cartoon | Marketoonist | Tom Fishburne
A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren’t surprising or new – they’re enduring issues that continue to hurt website usability. Source: Top 10 Enduring Web-Design Mistakes 1. Unexpected Locations for Content 2. Competing Links and Categories 3. Islands of Information 4. Repetitive Links 5. Hidden Fees… Read More Top 10 Enduring Web-Design Mistakes
We all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? This article has a list of 50 marketing statistics for 2016 which could be useful. Source: The Ultimate List Of Marketing Statistics You Need To Know For 2016 –… Read More Marketing Statistics For 2016
Information on the laws, regulations and best practices of how to work with bloggers. Following the introduction of new laws last year the blogosphere (and more latterly the vlogosphere) is no longer the wild west when it comes to regulations. Source: Are you following the rules when it comes to sponsorship disclosure? | Vuelio There… Read More Are you following the rules when it comes to sponsorship disclosure?
Very useful tools that help with the whole process of SEO including: Google adwords KeywordTool.io – generate long tail keywords SEMrush – info anout your (and your competitors) domain Answer The Public – generate different questions, for email topics or long tail keywords Moz.com – find gaps in the editorial coverage of a subject … Read More Best free SEO tools: 5 aids to keyword success