Designing Marketing Email and Newsletters

Long article with new research that finds big changes in newsletter design and in customers’ attitudes toward marketing email. The main areas covered are: Fewer formal subscriptions Evolution of spam “It’s spam to me” is the operative term in this user quote. Spam is in the eye of the beholder (i.e., recipient). Emotional connections and… Read More Designing Marketing Email and Newsletters

MailChimp leads the email race with 39% market share

Reflecting the importance of email marketing, 92% of respondents to our 2015 Marketing Technology Trend Report use an email marketing platform. The world’s market-leading email platform, MailChimp is used by 42% of those using an email platform and scored 7.7/10 satisfaction. This is closely correlated to MailChimp’s 36% market share from Datanyze analysis. Source: It’s the Planet of… Read More MailChimp leads the email race with 39% market share