Want more information on how your Facebook audience responds to your marketing? Discover how to download and analyze your Facebook Page Insights data wit this article that takes you through the data in the insight files that you can download and how to interpret it. Source: Advanced Facebook Page Insights: An Analysis Guide for Marketers… Read More Advanced Facebook Page Insights
Source: High-Performing Facebook Ads: It’s a Numbers Game – Social media and content marketing technology Useful tips on how to be selective in the way you use facebook ads. By looking at the data that facebook provides. A case study from this campaign by Boom! Social.
Source: 12 Secret Facebook Features Every Marketer Should Use This is a really useful list: 1. Save articles on Facebook with “Save for Later” 2. Leverage Facebook Interest Lists to stay organized 3. Monitor your competitors’ Facebook pages (you can create a list of Pages to watch) 4. Download your Facebook history to analyze business… Read More 12 Secret Facebook Features Every Marketer Should Use
Life after organic reach. Social@Ogilvy posits why organic reach on Facebook will fall to zero, at least for content brands. Last month, organic reach fell to 6%—a vertigo-inducing fall from October 2013’s 49%. For pages with over 500,000 likes, it fell to 2%. Does this mean there’s no point in improving your Facebook content? No,… Read More Advertising becomes more imprtant for brands on Facebook