Designing Marketing Email and Newsletters

Long article with new research that finds big changes in newsletter design and in customers’ attitudes toward marketing email. The main areas covered are: Fewer formal subscriptions Evolution of spam “It’s spam to me” is the operative term in this user quote. Spam is in the eye of the beholder (i.e., recipient). Emotional connections and… Read More Designing Marketing Email and Newsletters

Marketing Automation Development

// The Marketing Automation Revolution infographic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers: No sign of slowing down What marketing share looks like What features marketers are using How effective marketing automation efforts are within marketing… Read More Marketing Automation Development